A View on this thing called the 'internet' - How to create an Artist Online Profile

The internet is becoming increasingly important as a marketing tool for artists and the art business. More and more art will be sold online, and artists' websites will eventually become the primary vehicles for showing work and presenting credentials (if this hasn't happened already). Even at this early stage, you can make the internet work for you, but you must do it in conjunction with traditional ways of getting your art out there, like showing wherever and whenever you get the chance, networking within your art community, participating in juried and non-juried shows, and so on. Assuming you're doing all this and more, and being respectful of any galleries or agents who represent you, here are some ways to enhance your online profile.

Most importantly, buy a domain name like www.richardmudariki.com or www.mudarikiart.com and have it hosted by a reputable hosting service. Do not use free websites, web space from your internet provider, or web space on your friend's scented candle and incense site. Free websites degrade your art with annoying third-party ads and pop-up windows. Free sites and/or web space from your internet provider are hard for search engines to find, and tacking your webpage onto someone else's site makes your art look like an afterthought or a hobby rather than something you take seriously.

Once you've got a domain name, make that website about one thing and one thing only—YOUR ART. 


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Comments

  1. I love how neat and clean your blog looks, and the header graphic is beautiful but simple enough to convey ART. Bravo! I feel many will benefit from following the guidelines here in their artist sites, thanks for sharing this Richard.

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