The Mudariki Post

From left: Wallen Mapondera, Inzwai Mushowe, Enos Mangaku and Richard Mudariki                                                                    (from the Archival Records of the Richard Mudariki ) In early 2006, I participated in and curated my first three-man exhibition at the National Gallery of Zimbabwe in Mutare, titled "Our Thoughts." I still remember that time vividly: we were young, inexperienced, poor, confused, and unknown artists. We traveled by train overnight from Harare to Mutare, with our artworks stored in the baggage section. Arriving early in the morning for our first visit to the Eastern Highlands city, we discovered some of our artworks were damaged. Hungry and disoriented, we got lost trying to navigate from the train station to the gallery. Without cellphones, we had to rely on asking for dir...

This post is on a simple tip that will help artists to  turn your sales into marketing tools for future sales. It is largely encouraged that artists follow up after every sale with a thank-you note. According to Jason Horejs, this thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. He advices to add in your thank-you note a request get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts. The thank-you note is this: '.....If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I’d love to share the photo with clients who are considering my work. You can email the photo to me at info@richardmudariki.com.' This simple request can results in a photo or several photos of the piece. Some customers will enjoy showing the piece off and love the thought of helping the artist’s career alon...